In a scenario that can only be described as “life imitating art imitating life, imitating reggae,” corporate executives of multinational conglomerates have been spotted on Jamaica's sunny shores, singing Bob Marley's famous song 'Three Little Birds’ in an attempt to quell the rising tide of public concern over their business practices. The sight of suits and ties, more accustomed to boardrooms than beaches, with cocktails in hand and singing at the top of their lungs has sent social media into a frenzy and assured that this high-strung corps of corporate sharks has successfully turned themselves into viral sensations. “Every little thing gonna be all right,” the corporate execs sang peculiarly off-key, their hands clasped together in a show of unity that would make Bob Marley roll in his grave - if he weren't busy jamming to their cover version, of course. Critics worldwide have described the spectacle as a "kaleidoscope of surrealism" while activists labelled it a "cringe-worthy performance devoid of any rhythmic sensibility." Its main purpose, it seemed, was to assure Jamaicans, and the international community at large, that despite recent contentious issues surrounding their business practices, everything was going to be just fine. A representative of the big businesses, Humphrey P. Warblingston III, unironically declared between sips of his pina colada, “We believe in motivating ourselves and the community through song. And what better mantra to live by during these tumultuous times than ‘Don’t worry about a thing, 'cause every little thing gonna be all right’?” Of course, a cynic might suggest that this attempt to use the universal language of music, and particularly this iconic song, is merely a tactical distraction from the underlying issues, akin to throwing a colourful beach ball in a room full of angry bees. Meanwhile, Jamaica's Minister of Tourism, Reginald "Reggae" Jones, took it in stride, seeing a positive side to this curious display. “At least they are promoting Jamaica and our culture,” he said, fending off questions about how he felt about the mangling of Marley’s classic tune by a bunch of tone-deaf tycoons. In a world filled with corporate blunders, this performance certainly goes into the Hall of Fame for 'weirdly captivating PR moves'. As the sun set on the beach, the captains of capitalism swayed gently with each other, belting out the lyrics that echoed across the island nation. Bob Marley's iconic song may indeed have a soothing sentiment, but whether it can soothe the fraught relationship these corporate goliaths have with the public, remains to be seen. Until then, videos of the spectacle will likely continue to trend online, providing an endless source of comic relief and ironic inspiration. But for now, the suits seem to be saying, with a slight slur in voice, "Don’t worry about a thing, 'cause every little thing gonna be all right."