In another astounding revelation last week, multi-planetary entrepreneur Elon Musk exposed Twitter’s penchant for burning cash faster than his own rocket company, SpaceX. To put those numbers into perspective, SpaceX rockets cost an estimated $60 million to launch, clearly overshadowed by Twitter’s apparent 140-character cash-draining tactics. Juggling his time between building rockets, digging tunnels under Los Angeles, and terrorizing Wall Street, Musk opted to try his Midas touch on the online universe by acquiring Twitter in a bid to redesign cyberspace in his Tesla-esque image. "We'll need to reach positive cash flow before we can afford luxurious aspects such as functioning a company or appeasing stockholders," stated Musk in his iconic deadpan humor. Sadly, not everyone seems to share his laugh track. Advertisers, previously flooding Twitter with promotional content, have now hit pause thanks to the Musk Effect. The word on the 'Tweet Street' is that advertisers fear the eccentric billionaire may reject earthly advertising norms and recommend inter-galactic marketing instead. Heaven forbid alien invasion sponsored advertisements suddenly start popping up in our feeds. Nonetheless, Musk seemed nonplussed by the alien controversy. "In the event of extraterrestrial contact, think of the potential advertising base," he quipped. Though Musk's suggestion brought a flurry of debates amongst the public, many still grappled with the reality of an alien market segment. In an unexpected move, Musk proposed a Twitter User Subscription model, saying, "Advertising is so old school, why not charge every user $5 to tweet? Now scaling that globally could finally get us off this planet!" One can only wonder if the future of Twitter will involve 280-character intergalactic tweets blaring "Earthlings LOVE this brand" or perhaps subtler approaches such as sponsored asteroid belts. Musk’s unconventional perspective could either redefine the face of the advertising industry or send potential partners running for the Milky Way. However, until advertisers figure out how to create an engaging, catchy slogan that translates well into Klingon, one can anticipate the jitters to continue. The tremors felt by advertisers emanating from the Musk tweetquake legitimizes the saying ‘With great power comes great responsibility’; let’s hope the Tesla titan doesn’t accidentally tweet us all into a Martian society.